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👁 :78
what is the purpose of improving your business writing?
Catagory:Reading
Author:Nella Braddy Henney
Posted Date:03/03/2025
Posted By:utopia online

Half the business letters which are written should never be written at all, and of the other half so many are incomplete or incoherent that a transaction which could be finished and filed away in two letters frequently requires six or eight. A good letter is the result of clear thinking and careful planning. In the case of the sales-letter it sometimes takes several weeks to write one, but for ordinary correspondence a few minutes is usually all that is necessary. The length of time does not matter—it is the sort of letter which is produced at the end of it. Books of commercial correspondence give a number of rules and standards by which a letter can be measured. But all rules of thumb are dangerous, and there are only two items which are essential. The others are valuable only as they contribute to them. The letter must succeed in getting its idea across and it must build up good will for its firm. And the best one is the one which accomplishes this most courteously and most completely in the briefest space of time (and paper). There should be a reason back of every letter if it is only to say “Thank you” to a customer. Too much of our national energy goes up in waste effort, in aimless advertising, worthless salesmanship, ineffective letter writing, and in a thousand and one other ways. A lot of it is hammered out on the typewriters transcribing perfectly useless letters to paper which might really be worth something if it were given over to a different purpose. A good letter never attracts the mind of the reader to itself as a thing apart from its contents. Last year a publishing house sent out a hundred test letters advertising one of their books. Three answers came back, none of them ordering the book, but all three praising the letter. One was from a teacher of commercial English who declared that he was going to use it as a model in his classes, and the other two congratulated the firm on having so excellent a correspondent. The physical make-up of the letter was attractive, it was written by a college graduate and couched in clear, correct, and colorful English. And yet it was no good. No letter and no advertisement is any good which calls attention to itself instead of the message it is trying to deliver. There is not much room for individuality in the make-up of a letter. Custom has standardized it, and startling variations from the conventional format indicates freakishness rather than originality. They are like that astonishing gentleman who walks up Fifth Avenue on the coldest mornings in the year, bareheaded, coatless, sockless, clad in white flannels and tennis slippers. He attracts attention, but he makes us shiver. Plain white paper of good quality is always in good taste. Certain dull-tinted papers are not bad, but gaudy colors, flashy designs, and ornate letter heads are taboo in all high types of business. Simple headings giving explicit and useful information are best. The name and address of the firm (and “New York” or “Chicago” is not sufficient in spite of the fact that a good many places go into no more detail than this), the cable address if it has one, the telephone number and the trademark if it is an inconspicuous one (there is a difference between conspicuous and distinctive) are all that any business house needs. Hotels are often pictured on their own stationery in a way that is anything but modest, but there is a very good reason for it. The first thing most people want to know about a hotel is what sort of looking place it is. All right, here you are. Some factories, especially those that are proud of their appearance, carry their own picture on their stationery. There is nothing to say against it, but one of the most beautiful factories in America has on its letter head only the name of the firm, the address, and a small trademark engraved in black. Sometimes a picture, in a sales letter, for instance, supplements the written matter in a most effective way. And whenever any kind of device is really helpful it should by all means be used, subject only to the limits of good taste. It is more practical in business to use standard size envelopes. If window envelopes are used the window should be clear, the paper white or nearly so, and the typewritten address a good honest black. The enclosure should fit snugly and should be placed so that the address is in plain view without having to be jiggled around in the envelope first. A letter passes through the hands of several postal clerks before it reaches the person to whom it is addressed, and if each one of them has to stop to play with it awhile an appreciable amount of time is lost, not to mention the strain it puts on their respective tempers. The paper of which an envelope is made should always be opaque enough to conceal the contents of the letter. Practically all business letters are typewritten. Occasionally a “Help Wanted” advertisement requests that the answer be in the applicant's own handwriting, but even this is rare. In most places the typing is taken care of by girls who have been trained for the purpose, but most young girls just entering business are highly irresponsible, and it is necessary for the men and women who dictate the letters to know what constitutes a pleasing make-up so that they can point out the flaws and give suggestions for doing away with them. The letter should be arranged symmetrically on the page with ample margins all around. Nothing but experience in copying her own notes will teach a stenographer to estimate them correctly so that she will not have to rewrite badly placed letters. It is a little point, but an important one. Each subject considered in a letter should be treated in a separate paragraph, and each paragraph should be set off from the others by a wider space than that between the lines, double space between the paragraphs when there is single space between the lines, triple space between the paragraphs when there is a double space between the lines, and so on. A business letter should handle only one subject. Two letters should be dispatched if two subjects are to be covered. This enables the house receiving the letter to file it so that it can be found when it is needed. When a letter is addressed to an individual it is better to begin “Dear Mr. Brown” or “My dear Mr. Brown” than “Dear Sir” or “My dear Sir.” “Gentlemen” or “Ladies” is sometime used in salutation when a letter is addressed to a group. “Dear Friend” is permissible in general letters sent out to persons of both sexes. Honorary titles should be used in the address when they take the place of “Mr.,” such titles as Reverend, Doctor, Honorable (abbreviated to Rev., Dr., Hon.,) and the like. Titles should not be dropped except in the case of personal letters. Special care should be taken with the outside address. State abbreviations should be used sparingly when there is a chance of confusion as in the case of Ga., Va., La., and Pa. “City” is not sufficient and should never be used. Nor should the name of the state ever be omitted even when the letter is addressed to some other point in the same state, as from New York to Brooklyn. And postage should be complete. A letter on which there is two cents due has placed itself under a pretty severe handicap before it is opened. It is astonishing how many letters go out every day unsigned, lacking enclosures, carrying the wrong addresses, bearing insufficient postage, and showing other evidences of carelessness and thoughtlessness. In a town in New England last year one of the specialty shops received at Christmas time twenty different lots of money—money orders, stamps, and cash—by mail, not one of which bore the slightest clue to the identity of the sender. Countless times during the year this happens in every mail order house. The initials of the dictator and of the stenographer in the lower left-hand corner of a letter serve not only to identify the carbon, but often to place the letter itself if it has gone out without signature. The signature should be legible, or if the one who writes it enjoys making flourishes he may do so if he will have the name neatly typed either just below the name or just above it. It should be written in ink (black or blue ink), not in pencil or colored crayon, and it should be blotted before the page is folded. The dictator himself should sign the letter whenever possible. “Dictated but not read” bears the mark of discourtesy and sometimes brings back a letter with “Received but not read” written across it. When it is necessary to leave the office before signing his letters, a business man should deputize his stenographer to do it, in which case she writes his name in full with her initials just below it. A better plan is to have another person take care of the entire letter, beginning it something like, “Since Mr. Blake is away from the office to-day he has asked me to let you know——” The complimentary close to a business letter should be “Yours truly,” “Yours sincerely” or something of the kind, and not “Yours cordially,” “Yours faithfully” or “Yours gratefully” unless the circumstances warrant it. In writing a letter as a part of a large organization one should use “We” instead of “I.” A firm acts collectively, no one except the president has a right to the pronoun of the first person, and he (if he is wise) seldom avails himself of it. If the matter is so near personal as to make “We” somewhat ridiculous “I” should, of course, be used instead. But one should be consistent. If “I” is used at the beginning it should be continued throughout. Similarly a letter should be addressed to a firm rather than to a person, for if the person happens to be absent some one else can then take charge of it. But the address should also include the name of the addressee (whenever possible) or “Advertising Manager,” “Personnel Manager” or whatever the designation of his position may be. The name may be placed in the lower left-hand corner of the letter “Attention Mr. Green” or “Attention Advertising Manager,” and it may also be placed just above the salutation inside the letter. Sometimes the subject of the letter is indicated in the same way, Re Montana shipment, Re Smythe manuscript, etc. These lines may be typed in red or in capital letters so as to catch the attention of the reader at once. If a letter is more than two pages long this line is often added to the succeeding pages, a very convenient device, for letters are sometimes misplaced in the files and this helps to locate them. A business letter should never be longer than necessary. If three lines are enough it is absurd to use more, especially if the letter is going to a firm which handles a big correspondence. Some one has said with more truth than exaggeration that no man south of Fourteenth Street in New York reads a letter more than three lines long. But there is danger that the too brief letter will sound brusque. Mail order houses which serve the small towns and the rural districts say that, all other things being equal, it is the long sales letter which brings in the best results. Farmers have more leisure and they are quite willing to read long letters if (and this if is worth taking note of) they are interesting. All unnecessary words and all stilted phrases should be stripped from a letter. “Replying to your esteemed favor,” “Yours of the 11th inst. to hand, contents noted,” “Yours of the 24th ult. received. In reply would say,” “Awaiting a favorable reply,” “We beg to remain” are dead weights. “Prox” might be added to the list, and “In reply to same.” “Per diem” and other Latin expressions should likewise be thrown into the discard. “As per our agreement of the 17th” should give place to “According to our agreement of the 17th,” and, wherever possible, simplified expression should be employed. Legal phraseology should be restricted to the profession to which it belongs. Wills, deeds, and other documents likely to be haled into court need “whereas's” and “wherefores” and “said's” and “same's” without end, but ordinary business letters do not. It is perfectly possible to express oneself clearly in the language of conversation (which is also the language of business) without burying the meaning in tiresome verbiage. And yet reputable business houses every day send out letters which are almost ridiculous because of the stiff and pompous way they are written.


Type:Event
👁 :41
belief perseverance
Catagory:Education
Author:Nella Braddy Henney
Posted Date:03/03/2025
Posted By:utopia online

It has become a habit of late years for people to argue at great length about right and wrong, and what with complexes and psycho-analysis and what with this and that, they have almost come to the conclusion that there is no right and wrong. Man, so they have decided, is a frail and tender being completely at the mercy of the traits he has inherited from his ancestors and those he has acquired from his neighbors. What he does is simply the result of the combination of circumstances that have made him what he is. There is some truth in it, of course, but what there is is no bigger than a mustard seed, and all the volumes that have been written about it, all the sermons that have been preached upon it, and all the miles of space that have been devoted to it in the newspapers and magazines have not served to increase it. Most of us never give any one else credit for our achievements and there is no more reason for giving them blame for our failures. A gentleman is “lord of his own actions.” He balances his own account, and whether there is a debit or a credit is a matter squarely up to him. The pivot upon which all right-thinking conduct involving relations with other people turns is the Golden Rule, “Whatsoever ye would that men should do to you, do ye even so to them.” It is to the moral what the sun is to the physical world, and just as we have never made full use of the heat and light which we derive from the sun but could not live without that which we do use, so we have never realized more than a small part of the possibilities of the Golden Rule, but at the same time could not get along together in the world without the meagre part of it that we do make use of. The principle is older than the Christian Era, older than the sequoias of California, older than the Pyramids, older than Chinese civilization. It is the most precious abstract truth that man has yet discovered. It contains the germ of all that has been said and written about human brotherhood and all that has been done toward making it an accomplished fact. And if to-morrow it were to vanish from the earth we should miss it almost, if not quite, as much as we should the sun if it were to go hurtling off into space so far away that we could neither see nor feel it. In the one case there would be no life at all on earth, in the other there would be none worth living. The Golden Rule amounts to no more than putting yourself into another person's place. It is not always easy to do. Half of the people in the United States have very little idea of what the lives of the other half are like and have no special interest in knowing. “What,” we asked the manager of a bookshop which caters to a large high-grade clientèle, “do you find your greatest trouble?” “Lack of imagination on the part of our customers,” he answered promptly, “a total inability to put themselves into our place, to realize that we have our lives to live just as they have theirs. If we haven't a book in stock they want to know why. If we don't drop everything to attend to them they want to know why. If anything goes wrong they want to know why, but they won't listen to explanations and won't accept them when they do. They simply can't see our side of it. And they make such unreasonable demands. Why, last year during the Christmas rush when the shop was fairly jammed to the door and we were all in a perfect frenzy trying to wait on them all, a man called up to know if his wife was here!” It is not always easy to see life, or even a small section of life, from another person's point of view. A man very often thinks housework practically no work at all (the drudgery of it he has never realized because he has never had to do it) and a woman very often underestimates the wear and tear and strain of working in an office and getting a living out of it in competition with hundreds of other men. Marie Antoinette had no conception of what it meant when the French people cried for bread. It seemed impossible to her that a person could actually be hungry. “Why, give them cake!” she exclaimed. It may be pretty hard for a man who is making $10,000 a year to sympathize with the stenographer he hires for $600 or $700 a year, or for her to see his side of things. But it is not impossible. Very few of us could honestly go as far as the novelist who recently advocated the motto: “My neighbor is perfect” or the governor who set aside a day for the people in his state to put it into practice. We happen to know that our neighbors are, like ourselves, astonishing compounds of vice and virtue in whom any number of improvements might be made. It is not necessary to think them perfect, only to remember that each one of us, each one of them, is entitled to life, liberty, and the pursuit of happiness. In other words, that every man has a right to a square deal. In the ancient world there were four cardinal virtues: justice, prudence, temperance, and discretion. In the modern world of business there are only two. Others may follow, but these two must come first. Justice, we mean, and kindness. No man was ever really a gentleman who was not just and kind, and we think it would be almost impossible for one who is, whatever his minor shortcomings may be, not to be a gentleman. Just to his employees (or to his employer), to his customers, to his friends, to himself, and this justice always tempered with kindness, the one quality giving the firmness necessary in dealing with people, the other the gentleness which is no less necessary. In the first place, and this is one of the corner stones of justice, industrial life must be made safe for the worker. And it is a job in which he has as large a part as the man who hires him. Under present conditions one workman out of every eight is injured during the year and the accident is as often his fault as it is that of his employer. In some instances efficient safety devices are not provided, in others they are not made use of. Special kinds of work, such as that in which the laborer is exposed to poisonous fumes, to sand blasts, dangerous chemicals or mineral dusts, need special protective devices and men with sense enough to use them. The employer cannot do his share unless the worker does his, and the worker is too quick to take a chance. The apprentice is usually cautious enough, but the old hand grows unwary. Ninety-nine times he thrusts his arm in among belts whirling at lightning speed and escapes, but the hundredth time the arm is caught and mangled. And there is nothing to blame but his own carelessness.


Type:Event
👁 :31
broad-minded
Catagory:Education
Author:Nella Braddy Henney
Posted Date:03/03/2025
Posted By:utopia online

All that makes a man who he is and not someone else is called personality. It is the sum total of his qualities, a thing inborn, but including besides such externals as dress, manner, and appearance. It is either a tremendous asset or a terrific liability, and so important that certain schools which purport to teach success in business declare that it is everything. Which is just as foolish as saying that it is nothing. One of these success-before-you-wake-to-morrow-morning schools of business instruction dismisses the fact which has remained true through three thousand years of change, namely, that there is no short cut to success, as a myth, and even goes so far as to say that it is almost impossible to achieve success to-day by working for it. E. H. Harriman they give as an example of a man who did no work but won success by smoking cigars while other men built railroads for him, quoting a joking remark of his to prove a serious[Pg 71] point, when, as a matter of fact, Mr. Harriman was one of the large number of American business men who have literally worked themselves to death. Foch said that he won the war by smoking his pipe, but does any one believe that the great commander won the war by not working? What he meant was that he won the war by thinking, and the worn face, which seemed almost twice as old when the conflict was over, showed how hard that work was. It is so impossible for a false doctrine to stand on its own feet that the spread-eagle advertisement of this school contradicts itself long before it gets to the “Sign here and mail to-day” coupon. “The first time you try to swim,” shouts the advertisement, “for instance, you sink; and the first time you try to ride a bicycle you fall off. But the ability to do these things was born in you. And shortly you can both swim and ride. Then you wonder why you could not always do these things. They seem so absurdly simple.” It may be that there are people who have learned to swim and to ride a bicycle by sitting in a chair and cultivating certain inherent qualities but we have never heard of them. Everybody that we ever knew worked and worked hard swimming and riding before they learned. The only way to learn to do a job is to do it, and[Pg 72] the only way to succeed is to work. Any school or any person who says that “the most important thing for you to do is not to work, but first to find the short road to success. After that you may safely work all you like—but as a matter of fact, you won't have to work very hard,” is a liar and a menace to the country and to business. But the value of personality is not to be under-estimated. “Nature,” says Thackeray somewhere in “The Virginians,” “has written a letter of credit upon some men's faces, which is honored almost wherever presented. Harry Warrington's [Harry Warrington was the hero who brought about this observation] countenance was so stamped in his youth. His eyes were so bright, his cheeks so red and healthy, his look so frank and open, that almost all who beheld him, nay, even those who cheated him, trusted him.” It was the “letter of credit” stamped upon the face of Roosevelt, pledge of the character which lay behind it, which made him the idol of the American people. Personality is hard to analyze and harder still to acquire. The usual advice given to one who is trying to cultivate a pleasing manner and address is “Be natural,” but this cannot be taken too literally. Most of us find it perfectly natural to be cross and disagreeable under trying cir[Pg 73]cumstances. It would be natural for a man to cry out profane words when a woman grinds down on his corn but it would not be polite. It was natural for Uriah Heep to wriggle like an eel, but that did not make it any the less detestable. It was natural, considering the past history of Germany and the system under which he was educated, for the Kaiser to want to be lord of the world, but that did not make it any the less horrible. Another bromidic piece of advice is “Be perfectly frank and sincere.” But this, too, has its limits. Some people pride themselves on saying exactly what they think. Usually they are brutal, insensitive, wholly incapable of sympathetic understanding of any one else, and cursed, besides, with a colossal vanity. A man may determine to tell nothing but the truth, but this does not make it necessary for him to tell the whole truth, especially when it will hurt the feelings or the reputation of some one else. No man has a right to impose his opinions and prejudices, his sufferings and agonies, on other people. It is the part of a coward to whine. And yet a man must be himself, must be natural and sincere. Roosevelt could no more have adopted the academic manner of Wilson than Wilson could have adopted the boyish manner[Pg 74] of Roosevelt. Lincoln could no more have adopted the courtly grace of Washington than Washington could have adopted the rugged simplicity of Lincoln. Nor would such transformations be desirable even if they were possible. The world would be a very dreary place if we were all cut by the same pattern. A number of years ago in an upstate town in New York there was a shoe store which had been built up by the engaging personality of the man who owned it. He had worked his way up from a tiny shoe shop in New Jersey where, as a boy, he made shoes by hand before there were factories for the purpose, and he had always kept in close touch with the business even after he owned a large establishment and had a number of men working under him. He stayed in the shop, greeted his customers as they came in, and many times waited on them himself. When he retired from active business he sold out to a man exactly his opposite in temperament, as good a man, so far as character went, as himself, but very quiet and taciturn. A woman who had always patronized the shop and was a friend of them both came to him soon after the transfer was made and said, “Now, Mr. Tillis, the reason this place has prospered so is on account of the personality of Mr. Kilbourne.[Pg 75] His shoes are good but people can get good shoes at other places. They come here because of Mr. Kilbourne. They like him, and if you are not careful they will stop coming now that he is gone. You've got to smile and show them you are glad to see them.” Mr. Tillis felt that the woman was telling the truth. He decided that he would stay in the shop and greet each customer with a gladsome smile and make himself generally pleasant and agreeable. The next day he was fitting a shoe on a woman who was also an old customer and a friend of both men. He was smiling in his best manner and congratulating himself that he was doing very well when the woman abruptly took her foot off the stand. “What are you laughing at?” she demanded. Some years later he told Mr. Kilbourne about it. “I decided then that there was no use in me trying to be you. You had been yourself, and I made up my mind that I'd be myself.” And that is, after all, the only rule that can be given. Be yourself, but be very sure that it is your best self. It is personality which permits one man to do a thing that another would be shot for. What is charming in this man is disgusting in that. What is a smile with one becomes a smirk with[Pg 76] another. What makes one succeed will cause another to fail. It is personality that opens the doors of opportunity. It cannot, alone, keep them open, but it is worth a good deal to get inside. We were interested to observe the methods used by three young men who were looking for jobs, not one of whom would probably have succeeded if he had used the tactics of either of the others. The first wanted to talk with the biggest executive in a large organization. He had fought his way through the ranks until he had got as far as the man's secretary. “Mr. So-and-So does not see people who want jobs,” said that young lady. “I don't want a job,” he prevaricated mildly, “I want to talk to him.” The girl let him in. “Mr. So-and-So,” he said, “I don't want a job. I want advice.” His manner was so ingenuous and charming, his earnestness so glowing, that the man at the desk listened while he talked, and then talked a while himself, and ended by giving the young man the position (as well as the advice) that he wanted. But if he had been less attractive personally and the older man had been shrewd enough to see through the ruse (or perhaps he[Pg 77] did see through it but made the proper discount for it) or had been opposed to trick methods, the scheme might not have worked so well. The most universal weakness of intellect lies in the part of the brain which listens to flattery. Very few people like compliments laid on with a trowel, but no man can resist the honest admiration of another if it seems sincere. And since it is the sort of thing that one likes almost above all else he often takes the false coin for the true. The second young man met the rebuff so familiar to young men looking for their first job, “We want men with experience.” “That's what everybody says,” the boy answered, “but what I want to know is how we are going to get that experience if you don't give us a chance.” The older man sympathized, but had no place for the other and told him so. “What would you do if you were I?” the young man asked as he turned to leave. The other grinned. “Why, I'd work for a firm for a week for nothing,” he said, “and show them that they could not get along without me.” The boy stopped. “All right,” he said, “let me work for you a week.” The older man had not expected this but he gave the youngster a chance and he made good.[Pg 78] The third young man had reached the point of desperation. He had been out of a job several weeks. He had been trying to get one all that time and had not succeeded. He walked into the employment bureau of a certain concern and said, “I want a job. I want a good job. Not some dinky little place filing letters or picking up chips. If you've got an executive position where there is plenty of work and plenty of responsibility, I want it.” They asked him a few questions about what he had been doing and a few more about what he thought he could do, and ended by giving him a desk and an office. It would be foolish to advise any one to follow any of these plans. Each man must work out his own method, all the better if it is an original one. Most business men like a simple approach without any flourishes. “It is astonishing,” says one man whose income runs to six figures, “how many things one can get just by asking for them.” The best reporter in America says that he has always found the direct method of approach better than any other. None is infallible but this has the highest percentage of success. So far as personal appearance is concerned—and this is one of the most important elements in the fashioning of personality—the greatest[Pg 79] variations are not due to intrinsic differences in character, nor to differences of feature or form, but to the use and disuse of the bathtub. More sharp than the distinction between labor and capital or between socialism and despotism is that between the people who bathe daily and those who go to the tub only on Saturday night or less often. The people with whom personal cleanliness is a habit find dirt, grime, and sweat revolting. To them “the great unwashed” are repulsive.


Type:Technology
👁 :50
the way to wealth benjamin franklin
Catagory:Reading
Author:Benjamin Franklin
Posted Date:03/03/2025
Posted By:utopia online

I have heard that nothing gives an author so great pleasure, as to find his works respectfully quoted by others. Judge, then, how much I must have been gratified by an incident I am going to relate to you. I stopped my horse, lately, where a great number of people were collected at an auction of merchants' goods. The hour of the sale not being come, they were conversing on the badness of the times; and one of the company called to a plain, clean, old man, with white locks,[8] 'Pray, Father Abraham, what think you of the times? Will not those heavy taxes quite ruin the country! How shall we be ever able to pay them? What would you advise us to?'——Father Abraham stood up, and replied, 'If you would have my advice, I will give it you in short; "for a word to the wise is enough," as Poor Richard says.' They joined in desiring him to speak his mind, and, gathering round him, he proceeded as follows: 'Friends,' says he, 'the taxes are indeed very heavy; and, if those laid on by the government were the only ones we had to pay, we might more easily discharge them; but we have[9] many others, and much more grievous to some of us. We are taxed twice as much by our idleness, three times as much by our pride, and four times as much by our folly; and from these taxes the commissioners cannot ease or deliver us by allowing an abatement. However, let us hearken to good advice, and something may be done for us; "God helps them that help themselves," as Poor Richard says. I. 'It would be thought a hard government that should tax its people one-tenth part of their time to be employed in its service: but idleness taxes many of us much more; sloth, by bringing on diseases, absolutely shortens life."Sloth, like rust, consumes faster than labour wears, while the used key is always bright," as Poor Richard says.—"But, dost thou love life? then do not squander time, for that is the stuff life is made of," as Poor Richard says.—How much more than is necessary do we spend in sleep! forgetting[11] that, "the sleeping fox catches no poultry, and that there will be sleeping enough in the grave," as Poor Richard says."If time be of all things the most precious, wasting time must be" as Poor Richard says, "the greatest prodigality;" since, as he elsewhere tells us, "Lost time is never found again; and what we call time enough, always[12] proves little enough." Let us then up and be doing, and doing to the purpose: so by diligence shall we do more with less perplexity. "Sloth makes all things difficult, but industry all easy; and he that riseth late, must trot all day, and shall scarce overtake his business at night; while laziness travels so slowly, that poverty soon overtakes him. Drive thy business, let not that drive thee; and early to bed, and early to rise, makes a man healthy, wealthy, and wise," as Poor Richard says.So what signifies wishing and hoping for better times? We may make these times better, if we bestir ourselves. "Industry need not wish, and he that lives upon hope will die fasting. There are no gains without pains; then help hands, for I have no lands;" or[13] if I have, they are smartly taxed. "He that hath a trade, hath an estate; and he that hath a calling, hath an office of profit and honour," as Poor Richard says; but then the trade must be worked at, and the calling well followed, or neither the estate nor the office will enable us to pay our taxes.—If we are industrious, we shall never starve; for "at the working man's house hunger looks in, but dares not enter." Nor will the bailiff or the constable enter, for "industry pays debts, while despair increaseth them." What, though you have found no treasure, nor has any rich relation left you a legacy. "Diligence is the mother of good luck, and God gives all things to industry. Then plow deep, while sluggards sleep, and you shall have corn to sell and to keep."[14] Work while it is called to-day, for you know not how much you may be hindered to-morrow. "One to-day is worth two to-morrows," as Poor Richard says, and farther, "Never leave that till to-morrow, which you can do to-day."—If you were a servant, would you not be ashamed that a good master should catch you idle? Are you then[15] your own master? be ashamed to catch yourself idle, when there is so much to be done for yourself, your family, your country, and your king. Handle your tools without mittens: remember, that "The cat in gloves catches no mice," as Poor Richard says. It is true, there is much to be done, and, perhaps, you are weak-handed: but stick to it steadily,[16] and you will see great effects; for "Constant dropping wears away stones; and by diligence and patience the mouse ate in two the cable; and little strokes fell great oaks."


Type:Event
👁 :1
Switzerland targets rich tourists but at what cost?
Catagory:News
Author:Imogen Foulkes Geneva correspondent, BBC News
Posted Date:03/03/2025
Posted By:utopia online

The world is a very insecure place right now - conflict, climate change, and fears of recession dominate the headlines. But for some people, things are going rather well - the wealthy. Despite the global turmoil, the number of billionaires in the world is growing and the personal wealth of each of them is increasing too. So what to do with all that money? The growing trend for the ultimate luxury experience is a clue as to what the very rich are doing with their cash. For the tourist industry in particular, it's an opportunity. In Switzerland, which has long cultivated a reputation for understated luxury, the number of five-star hotels is increasing faster than any other category. Many of them were built in the early 20th century - grand belle epoque palaces serving a then emerging class of privileged, primarily English tourists. Today, renovated to the highest standards, those hotels leave no guest's wish unmet. There are luxury spas, gourmet restaurants, and designer suites with panoramic views of the alps. Some offer "ski butlers" to ferry guests to and from the slopes, carry the skis, and even help put on their boots.Key markets are the US, the Gulf states, China and South East Asia. American guests in particular, Swiss hoteliers say, expect the full five-star treatment, including 24-hour room service, so that they can order food in the middle of the night. Meanwhile, China and India are emerging markets, where the first groups to travel from those two countries are among the wealthiest. Switzerland is very keen to get in at the start of that trend. But the five-star offer comes with a hefty price tag, so where does that leave those who are not billionaires? Markus Berger of Switzerland Tourism says the strategy is not to focus solely on high-end guests, but to take a hard-headed look at the figures. Stays at Swiss five-star hotels make up around 8% of all overnights, but the guests in them contribute at least 25% of Switzerland's total revenue from tourism. "The numbers speak for themselves," says Mr Berger. "The high economic significance justifies a commitment to luxury guests." What's more, he adds, Switzerland, with its high-wage, high-price economy, cannot compete with less expensive neighbours, particularly now that the Swiss franc is so strong. "Switzerland has never tried to compete over prices," Mr Berger explains. "There is always somewhere cheaper."Instead, the focus is on quality, service, and added value, like those ski butlers. In exchange, guests who come to five-star hotels also contribute a good deal to the rest of the economy, spending lavishly in the Michelin-starred restaurants and boutique shops that are also becoming a feature in a number of Swiss alpine resorts. But it's not an entirely win-win situation. In some of Switzerland's most famous up-market resorts, like St Moritz or Zermatt, there are long-standing concerns that the focus on luxury is pricing locals out of the market. A common challenge is finding accommodation for the hundreds of hotel and restaurant staff needed to provide the five-star service. They sometimes find themselves commuting, late at night when the cocktail bars and restaurants have finally closed, long journeys to other villages where the accommodation is affordable on a waiter's salary. Monika Bandi, who leads the Tourism Research Unit at Bern University's Centre for Regional Development, sees Switzerland's pitch to high-end guests as a fine balancing act. It's about "quantity versus quality", she says. More tourists aren't necessarily better, she believes. Instead, higher spending by existing numbers can be positive. And, she adds, Switzerland needs to watch out for the "tipping point, where the destinations really lose their character". Questions about a tipping point are currently being asked in the resort of Wengen, world famous for its Lauberhorn ski race, and its decades long connection with British skiers – the much-loved "Down Hill Only" ski club celebrated its 100th anniversary this year. And also this year, Wengen is opening its first ever five-star hotel, and there are plans too for a five-star complex of serviced "hotel apartments". They will be sold to wealthy tourists who want a luxury holiday home in the Alps, and they can also be rented out when the owners are absent.By calling the project a hotel, it exploits a loophole in Switzerland's strict laws against the "cold beds" of holiday homes. In theory, the law limits them to no more than 20% of a resort's accommodation. The Swiss Heritage Society has formally objected to the Wengen plans, because, claims spokesman Simon Weiss, the project is not really a hotel. "It looks like a typical holiday home complex… there is no integration into the community." The required public spaces that a hotel would have – a restaurant and a spa – are planned, but they will all be underground. The design priority, Mr Weiss fears, is for private luxury apartments that may be occupied for only a few weeks a year. "The design is unacceptable," he adds. Some Wengen locals also have their doubts. "It's not St Moritz here," one told Swiss media, adding "Wengen is not posh". Wengen's tourism director Rolf Wegmüller agrees with that assessment, but says the trend towards luxury accommodation won't change the resort's character. "We're not going to have guests walking around in fur coats all of a sudden," he says. Wengen, he points out, is only accessible by train, so, unlike St Moritz, there will be no Bentleys or Rolls-Royces taking up parking spaces. Even if they could ostentatiously display their wealth, Mr Wegmüller believes "our guests won't want to show off what they have".The resort also has visitors who come back year after year, contributing to the integration Mr Weiss worries about losing. "Some families have been coming for generations,' says Mr Wegmüller. 'The locals know them, and that's good." Among them are Brian Bollen, keen member of the Down Hill Only Club, who has been coming to Wengen for more than 50 years. He loves it, but does worry that some of "the charm has gone from the place… it's over built". But most in Wengen, like Switzerland Tourism, see the investment in the alpine resorts as positive. These villages were, not much more than a century ago, very poor. A 19th English guide to the Swiss alps wrote that "most of the children are beggars". In more recent years, the global trade rules limiting agricultural subsidies have forced many small alpine dairy farms to close. Tourism, winter and summer, is enormously important for the Swiss economy, especially for the mountain communities. And, as Mr Berger of Switzerland Tourism points out, while the five-star sector is growing, three-star hotels are still the biggest category. "We have one to five-star [in Wengen]," adds Mr Wegmüller. "That's a good thing in a resort." And while the people with unlimited money to spend on luxury travel may still be in a tiny minority, their numbers, and their wealth, are growing. Switzerland's approach – not cheaper, but better, not more people, just richer – seems to be paying off.


Type:Technology
👁 :33
PRESERVE YOUR INTEGRITY
Catagory:Education
Author:Orison Swett Marden
Posted Date:02/26/2025
Posted By:utopia online

It is more precious than diamonds or rubies. The old miser said to his sons: "Get money; get it honestly if you can, but get money:" This advice was not only atrociously wicked, but it was the very essence of stupidity: It was as much as to say, "if you find it difficult to obtain money honestly, you can easily get it dishonestly. Get it in that way." Poor fool! Not to know that the most difficult thing in life is to make money dishonestly! Not to know that our prisons are full of men who attempted to follow this advice; not to understand that no man can be dishonest, without soon being found out, and that when his lack of principle is discovered, nearly every avenue to success is closed against him forever. The public very properly shun all whose integrity is doubted. No matter how polite and pleasant and accommodating a man may be, none of us dare to deal with him if we suspect "false weights and measures." Strict honesty, not only lies at the foundation of all success in life (financially), but in every other respect. Uncompromising integrity of character is invaluable. It secures to its possessor a peace and joy which cannot be attained without it—which no amount of money, or houses and lands can purchase. A man who is known to be strictly honest, may be ever so poor, but he has the purses of all the community at his disposal—for all know that if he promises to return what he borrows, he will never disappoint them. As a mere matter of selfishness, therefore, if a man had no higher motive for being honest, all will find that the maxim of Dr. Franklin can never fail to be true, that "honesty is the best policy."To get rich, is not always equivalent to being successful. "There are many rich poor men," while there are many others, honest and devout men and women, who have never possessed so much money as some rich persons squander in a week, but who are nevertheless really richer and happier than any man can ever be while he is a transgressor of the higher laws of his being. The inordinate love of money, no doubt, may be and is "the root of all evil," but money itself, when properly used, is not only a "handy thing to have in the house," but affords the gratification of blessing our race by enabling its possessor to enlarge the scope of human happiness and human influence. The desire for wealth is nearly universal, and none can say it is not laudable, provided the possessor of it accepts its responsibilities, and uses it as a friend to humanity.The history of money-getting, which is commerce, is a history of civilization, and wherever trade has flourished most, there, too, have art and science produced the noblest fruits. In fact, as a general thing, money-getters are the benefactors of our race. To them, in a great measure, are we indebted for our institutions of learning and of art, our academies, colleges and churches. It is no argument against the desire for, or the possession of wealth, to say that there are sometimes misers who hoard money only for the sake of hoarding and who have no higher aspiration than to grasp everything which comes within their reach. As we have sometimes hypocrites in religion, and demagogues in politics, so there are occasionally misers among money-getters. These, however, are only exceptions to the general rule. But when, in this country, we find such a nuisance and stumbling block as a miser, we remember with gratitude that in America we have no laws of primogeniture, and that in the due course of nature the time will come when the hoarded dust will be scattered for the benefit of mankind. To all men and women, therefore, do I conscientiously say, make money honestly, and not otherwise, for Shakespeare has truly said, "He that wants money, means, and content, is without three good friends."


Type:other
👁 :30
The Green Children of Woolpit
Catagory: History
Author:-
Posted Date:02/26/2025
Posted By:utopia online

The legend of the green children of Woolpit concerns two children of unusual skin colour who reportedly appeared in the village of Woolpit in Suffolk, England, sometime in the 12th century, perhaps during the reign of King Stephen (r. 1135–1154). The children, found to be brother and sister, were of generally normal appearance except for the green colour of their skin. They spoke in an unknown language and would eat only raw broad beans. Eventually, they learned to eat other food and lost their green colour, but the boy was sickly and died around the time of his and his sister's baptism. The girl adjusted to her new life, but she was considered to be "very wanton and impudent". After she learned to speak English, the girl explained that she and her brother had come from a land where the sun never shone, and the light was like twilight. According to one version of the story, she said that everything there was green; according to another, she said it was called Saint Martin's Land. The only near-contemporary accounts are contained in William of Newburgh's Historia rerum Anglicarum and Ralph of Coggeshall's Chronicum Anglicanum, written in about 1189 and 1220, respectively. Between then and their rediscovery in the mid-19th century, the green children seem to surface only in a passing mention in William Camden's Britannia in 1586, and in two works from the early 17th century, Robert Burton's The Anatomy of Melancholy and Bishop Francis Godwin's fantastical The Man in the Moone. Two approaches have dominated explanations of the story of the green children: that it is a folktale describing an imaginary encounter with the inhabitants of another world, perhaps subterranean or extraterrestrial, or it presents a real event in a garbled manner. The story was praised as an ideal fantasy by the English anarchist poet and critic Herbert Read in his English Prose Style, first published in 1928, and provided the inspiration for his only novel, The Green Child, published in 1935. Reference https://en.wikipedia.org/wiki/Green_children_of_Woolpit


Type:Social
👁 :63
Find your master key
Catagory:Education
Author:Chandler, Steve.
Posted Date:02/26/2025
Posted By:utopia online

I used to have the feeling that everyone else in life had at one time or another been issued instruction books on how to make life work. And I, for some reason, wasn't there when they passed them out. I felt a little like the Spanish poet Cesar Vallejo, who wrote, "Well, on the day I was born, God was sick." Still struggling in my mid-30s with a pessimistic outlook and no sense of purpose, I voiced my frustration once to a friend of mine, Dr. Mike Killebrew, who recommended a book to me. Until that time, I didn't really believe that there could be a book that could tell you how to make your life work. The name of the book was The Master Key to Riches by Napoleon Hill. It sat on my shelf for quite a while. I didn't believe in motivational books or self-help. They were for weak and gullible fools. I was finally persuaded to read the book by the word riches in the title. Riches would be a welcome addition to my life. Riches were probably what I needed to make me happy and wipe out my troubles. What the book actually did was a lot more than increase my earning capacity (although by practicing the principles in the book, my earnings doubled in less than a year). Napoleon Hill's advice ultimately sparked a fire in me that changed my entire life. I soon acquired an ability that I would later realize was self-motivation. After reading that book, I read all of Napoleon Hill's books. I also began buying motivational audiobooks for listening to in my car and for playing by my bed as I went to sleep each night. Everything I had learned in school, in college, and from my family and friends was out the window. Without fully understanding it, I was engaging in the process of completely rebuilding my own thinking. I was, thought by thought, replacing the old cynical and passive orientation to life with a new optimistic and energetic outlook. So, what is this master key to riches? "The great master key to riches," said Hill, "is nothing more or less than the self-discipline necessary to help you take full and complete possession of your own mind. Remember, it is profoundly significant that the only thing over which you have complete control is your own mental attitude." Taking complete possession of my own mind would be a lifelong adventure, but it was one that I was excited about beginning. Maybe Hill's book will not be your own master key, but I promise you that you'll find an instruction book on how to make your life work if you keep looking. It might be The Power of Now by Eckhart Tolle, The Last Word in Power by Tracy Goss, Frankenstein's Castle by Colin Wilson, or The Six Pillars of Self-Esteem by Nathaniel Branden. All those books would have worked the primary transformation for me, and they have all taken me higher up the motivational ladder. Your own key might even come from the spiritual literature of your choice. You'll find it when you're ready to seek. It's out there waiting for you.


Type:other

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