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👁 :345
Images of the nazca lines
Catagory: History
Author:Brian HaughLon (LOST CIVILILATTONS)
Posted Date:05/24/2025
Posted By:utopia online

Etched onto the surface of the desert in a remote part of southern Peru, the Nazca Lines are the world's most remarkable inscriptions. Covering an area 37 miles long and one mile wide, the patterns are only clearly visible from the air. The lines consist of 300 figures made of straight lines, geometric shapes, and pictures of animals and birds. These lines are known as geoglyphs-figures or shapes produced on the ground by clearing or arranging stones. For years, scientists and archaeologists have debated why these lines were constructed, and various theories (from the plausible to the extremely implausible) have been put forward. Suggestions have included that the lines functioned as an astronomical observatory, as ritual path ways, a calendar, a landing strip for alien spaceships, or that they were used to map underground water supplies. The investment in time and effort required to draw the shapes in the desert floor so precisely surely indicates that the lines had a vital role in the lives of the Nazca culture. But why are they there and what purpose did they serve? The Nazca Lines were rediscovered when commercial airlines began flights over the Peruvian desert in the 1920s. Although Julio Tello, the founder of Peruvian archaeology, had recorded the designs in 1926, it was not until American historian Dr. Paul Kosok and his wife first visited Nazca in 1941 that seriousresearch began on the enigmatic inscriptions.The Nazca Desert is a high arid plateau located 250 miles southeast of the Peruvian capital Lima, between the Pacific Ocean and the Andes Mountains.The desolate plain containing the art is called the Pampa Colorada (Red Plain) and covers an area of about 280 square miles stretching between the towns of Nazca and Palpa. Running across this plain is an array of perfectly straight lines of varying widths and lengths, the longest more than 8 miles in length, the shortest just a little more than 1,640 feet. There are also enormous geometric forms including triangles, spirals, circles, and trapezoids, as well as 70 extraordinary animal and plant figures including a hummingbird, a monkey, a spider, lizard, and a pelican of more than 900 feet in length.Anthropomorphic figures are rare at Nazca, though there are a few examples etched onto the slopes of steep hillsides at the edge of the desert, the most well known of which is called the Astronaut, a 105 foot long glyph discovered by Eduardo Herran, chief pilot at Aerocondor, in 1982. Since the discovery of the lines, many theories have been put forward regarding their construction. Because many of the glyphs are so large and complex and can only be appreciated from the air, it has been proposed by some that manned flight was required to aid in the the planning of the lines. Perhaps the best known proponent of this view is Jim Woodman, a writer and publisher from Miami. In 1974, Woodman, along with English balloonist Julian Nott, tested the theory that the lines had been created with help from the air, by building and flying a balloon made of materials available to the Nazca culture, including reeds for the gondola and cotton for the envelope. The two men managed a short, 300-foot-high flight, and thus proved that it was theoretically within the abilities of the Nazcans to have flown, though there is no evidence whatsoever of such flights. The more intricate symbols were probably begun by creating scale drawings and then dividing these drawings up into parts by using grids. These grids could then be recreated on the desert floor and worked on one square at a time. Perhaps even simpler methods could have been used. In 1982, writer Joe Nickel (along with two family members) produced an exact replica of the 440 foot condor figure, in a field near their home. Using primitive technology available to the Nazcan culture, they created the glyph in nine hours, sighting the lines by eye without any aerial help. In his 1987 book Lines to the Mountain God: Nazca and the Mysteries of Peru, Evan Hadingham describes an attempt made with Dr. Anthony Aveni, professor of Astronomy and Anthropology at Colgate University, to recreate a desert drawing. The small team, sighting by eye and using such basic equipment as ranging poles and string, produced an impressive spiral glyph in just over an hour. Aveni and his group concluded from their experiments that the creation of one of the most spectacular Nazca Lines, the 2,624 by 328 foot Great Rectangle, could have been accomplished in two months by a team of 100 people. Even so, this is not to say that the construction of the lines did not involve a great deal of planning, ingenuity, and imagination by their creators.


Type:other
👁 :262
Keep walking
Catagory:Reading
Author:Chandler, Steve (100 Ways to Motivate Yourself : Change Your Life Forever)
Posted Date:05/24/2025
Posted By:utopia online

Ever since I was a child, I had a recurring dream that I began each day facing a mattress. The more I pushed into this mattress before my day began, the more the indentation went in, and the more saved-up the sprung energy of the mattress got. The more the mattress was indented with my pushing at the start of the day, the higher it would spring up when I lay down on it to sleep at night. I would lie down on this mattress at night and see how high my dreams would fly me. How high I flew would always depend on the indentations I gave the mattress during the day. The impressions I gave it. How impressive I was. The difference I made. So then after thinking about that dream the other day I decided to step up my walking. I decided that the recurring dream was the way my subconscious chose to tell me something vital. Something about the difference walking made. Something about oxygen being pushed into my system. Walking would be an action I could take while wide-awake. Walking would drive more oxygen into my lungs. I would become more like the great football coach Amos Alonzo Stagg, who lived to be 103 years old. Amos Alonzo Stagg was asked how he lived to be so old (the average life expectancy during his lifetime was 65) and he said, "I have, for the greater part of my life, indulged in running and other vigorous exercise that forced large amounts of oxygen into my body." I increased my walking just to see what would happen if my lungs became my mattress. I began to get happier. I began to enjoy life more. I began to be more motivated. As I walked, I wondered: What if the spirit lives as an aura around us? What if the spirit were a cloud of energy that exists around and outside our bodies ready at all times to be breathed in? Drawn right into the soul? What if when you breathed deeply, you pulled in your own spirit? And you received energy for action—energy for an explosive take-down of one of your out-of-control problems. What if the solution to problems outside you was inside you? Deepak Chopra quotes an ancient anonymous Indian sage as identifying humanity's near-fatal superstition: "You believe that you live in the universe when in reality the universe lives in you." Many modern scientific books are now referring to the human brain as the "three-pound universe." When the body moves, so does the mind. So does that inner world. When you're walking, you are organizing your mind whether you want to be or not. Soon we realize that the mind and the body are connected. When the Greeks said the secret to a happy life was a sound mind in a sound body, they were on to a powerful truth. I try to talk myself out of that truth many times a week. I'm too tired to exercise. I have an injury. I haven't had enough sleep. I should listen to my body! I would be short-changing my children of the important time they need with me if I selfishly went out for my long walk. But I am always better off if I choose the walk. I am even better at relating to my children, because walking takes me to the soul. That's why I can't leave it out. I can't pretend it has nothing to do with this subject, because it's how I pull the truth to me. I pull the globe around toward me under my feet by walking. As the world turns, the lies leak out of my mind, into space. As the body becomes sound, sodoes the mind. It's true. And the songs in my head keep the rhythm of the walk going: Fats Domino. Ricky Nelson. Ten Years After. I'm walkin'. Yes indeed. I'm goin' home. There is something about walking that combines opposites. Opposites: activity and relaxation. (This very paradox is what creates whole-brain thinking.) Opposites: out in the world and solitude. (Alone, but out there walking.) This combining of opposites activates the harmony I need between the right and left brain, between the adult and the child, between the higher self and the animal. Great solutions appear. Truth becomes beauty. You have your own walking available to you, too. Yes indeed. It might be dancing or swimming or running or racquetball or boxing or aerobics, but it's all the same thing. It's all a way of moving the body around like a merry plaything and oxygenating the spirit in the process.


Type:other
👁 :452
Persistence
Catagory:Reading
Author:Napoleon Hill(Think and Grow Rich)
Posted Date:05/23/2025
Posted By:utopia online

PERSISTENCE is an essential factor in the procedure of transmuting DESIRE into its monetary equivalent. The basis of persistence is the POWER OF WILL.Will-power and desire, when properly combined, make an irresistible pair. Men who accumulate great fortunes are generally known as cold-blooded, and sometimes ruthless. Often they are misunderstood. What they have is will-power, which they mix with persistence, and place back of their desires to insure the attainment of their objectives. Henry Ford has been generally misunderstood to be ruthless and cold- blooded. This misconception grew out of Ford's habit of following through in all of his plans with PERSISTENCE.The majority of people are ready to throw their aims and purposes overboard, and give up at the first sign of opposition or misfortune. A few carry on DESPITE all opposition, until they attain their goal. These few are the Fords, Carnegies, Rockefellers, and Edisons.There may be no heroic connotation to the word "persistence," but the quality is to the character of man what carbon is to steel.The building of a fortune, generally, involves the application of the entire thirteen factors of this philosophy. These principles must be understood, they must be applied with PERSISTENCE by all who accumulate money. If you are following this book with the intention of applying the knowledge it conveys, your first test as to your PERSISTENCE will come when you begin to follow the six steps described in the second chapter. Unless you are one of the two out of every hundred who already have a DEFINITE GOAL at which you are aiming, and a DEFINITE PLAN for its attainment, you may read the instructions, and then pass on with your daily routine, and never comply with those instructions.The author is checking you up at this point, because lack of persistence is one of the major causes of failure. Moreover, experience with thousands of people has proved that lack of persistence is a weakness common to the majority of men. It is a weakness which may be overcome by effort. The ease with which lack of persistence may be conquered will depend entirely upon the INTENSITY OF ONE'S DESIRE. The starting point of all achievement is DESIRE. Keep this constantly in mind. Weak desires bring weak results, just as a small amount of fire makes a small amount of heat. If you find yourself lacking in persistence, this weakness may be remedied by building a stronger fire under your desires. Continue to read through to the end, then go back to Chapter two, and start immediately to carry out the instructions given in connection with the six steps. The eagerness with which you follow these instructions will indicate clearly, how much, or how little you really DESIRE to accumulate money. If you find that you are indifferent, you may be sure that you have not yet acquired the "money consciousness" which you must possess, before you can be sure of accumulating a fortune.Fortunes gravitate to men whose minds have been prepared to "attract" them, just as surely as water gravitates to the ocean. In this book may be found all the stimuli necessary to "attune" any normal mind to the vibrations which will attract the object of one's desires. If you find you are weak in PERSISTENCE, center your attention upon the instructions contained in the chapter on "Power"; surround yourself with a "MASTER MIND" group, and through the cooperative efforts of the members of this group, you can develop persistence. You will find additional instructions for the development of persistence in the chapters on auto- suggestion, and the subconscious mind. Follow the instructions outlined in these chapters until your habit nature hands over to your subconscious mind, a clear picture of the object of your DESIRE. From that point on you will not be handicapped by lack of persistence.Your subconscious mind works continuously, while you are awake, and while you are asleep. Spasmodic, or occasional effort to apply the rules will be of no value to you. To get RESULTS, you must apply all of the rules until their application becomes a fixed habit with you. In no other way can you develop the necessary "money consciousness." POVERTY is attracted to the one whose mind is favorable to it, as money is attracted to him whose mind has been deliberately prepared to attract it, and through the same laws. POVERTY CONSCIOUSNESS WILL VOLUNTARILY SEIZE THE MIND WHICH IS NOT OCCUPIED WITH THE MONEY CONSCIOUSNESS. A poverty consciousness develops without conscious application of habits favorable to it. The money consciousness must be created to order, unless one is born with such a consciousness.Catch the full significance of the statements in the preceding paragraph, and you will understand the importance of PERSISTENCE in the accumulation of a fortune. Without PERSISTENCE, you will be defeated, even before you start. With PERSISTENCE you will win. If you have ever experienced a nightmare, you will realize the value of persistence. You are lying in bed, half awake, with a feeling that you are about to smother. You are unable to turn over, or to move a muscle. You realize that you MUST BEGIN to regain control over your muscles. Through persistent effort of will-power, you finally manage to move the fingers of one hand. By continuing to move your fingers, you extend your control to the muscles of one arm, until you can lift it. Then you gain control of the other arm in the same manner. You finally gain control over the muscles of one leg, and then extend it to the other leg. THEN WITH ONE SUPREME EFFORT OF WILL—you regain complete control over your muscular system, and "snap" out of your nightmare. The trick has been turned step by step. You may find it necessary to "snap" out of your mental inertia, through a similar procedure, moving slowly at first, then increasing your speed, until you gain complete control over your will. Be PERSISTENT no matter how slowly you may, at first, have to move. WITH PERSISTENCE WILL COME SUCCESS.


Type:other
👁 :694
Elon Musk
Catagory:Biography
Author:Evander Watson(The Greatest Lessons Through the In spiring Life of Elon Musk)
Posted Date:05/23/2025
Posted By:utopia online

Elon Musk The oldest of three children, Elon Reeve Musk was born in South Africa on June 28, 1971 to Errol and Maye Musk. His mother was a Canadian born model and his father, South African by birth, was an electromechanical engineer. Musk took after his father’s love of technology early in life and while he was often said to be a quiet and introverted child, his knack for computers was readily apparent. So much so that at the age of ten he taught himself how to program in BASIC using the family’s Commodore VIC-20 computer. In addition to a knack with computers, Musk proved his entrepreneurial spirit soon after, when he sold a videogame he created called Blastar to a local computer magazine for roughly $500 at the age of 12. These early successes were frequently marred by a difficult time at a variety of private schools where the small, quiet boy was frequently tormented by classmates. The bullying grew so severe at one point that a number of other boys actually tossed him down a flight of stairs and then proceeded to beat him so badly that he was hospitalized soon after.Musk’s parents divorced in 1980 and after that he primarily lived with his father all around South Africa. When Musk was a teenager, Apartheid was still therule of the day in South Africa and around this time the South African military was actively working on silencing opposition. Military service was mandatory and Musk, anxious to avoid such things began looking for a way out. Anxious to be a part of the burgeoning US tech scene, as well as avoid military service, Musk decided to head for the United States as soon as he graduated from secondary school at the age of 17. This dream was deferred for a time as he initially had trouble gaining entry to the country. Not to be deterred, however,Musk instead moved to Canada in 1989, taking advantage of his mother’s Canadian heritage to gain entry to the country. Not out of the woods yet, Musk took his Canadian citizenry and moved to Montreal where he spent a year nearly destitute, saving what he could to prepare for college and working a string of menial jobs to scrape by. During this time Musk took any job he could find, he shoveled grain bins, tended vegetables, cut logs and even cleaned the boiler room at a saw mill. This job was extremely dangerous and required the use of a hazmat suit. Nevertheless, Musk toughed it out, one of only a handful of new hires to do so. The next year he managed to gain entrance to Queens University in Ontario where he then studied for two years. During this time, Musk was reunited with his mother and his younger brother and future business partner Kimbal. When he wasn’t studying, he and Kimbal would read the newspaper to discover interesting locals that they wanted to meet. The pair would then take turns calling the objects of their interest to see if they could meet for lunch.This ultimately lead to an internship for Musk who one day had called up the then-head of the Bank of Nova Scotia. The bank president, Peter Nicholson, was impressed by the two young men’s request and had lunch with them some six months later when his schedule allowed. From the resulting meeting, Nicholson was so impressed that he offered Musk an internship for the following summer. Musk was already planning for the future, even at the age of 18, so much so that Nicholson’s daughter can still remember a conversation they had about electric cars at Musk’s eighteenth birthday a few months after the scheduled lunch. In 1992, Musk’s original dream finally came to fruition, his time at Queens University had set him apart as a phenomenal student and he was able to move to the United States after earning a scholarship to the University of Pennsylvania. Musk’s time in Pennsylvania was fruitful, the next year he earned his Bachelor’s Degree in Physics and the following year, earned on in Economics as well. While at the University of Pennsylvania, Musk met another future Silicon Valley resident in Adeo Ressi. The two became fast friends and even went in together to rent a large, 10-bedroom home that had once belonged to a fraternity to use as a local nightclub for they and their friends. After leaving the University of Pennsylvania, Musk moved to California to start work on a doctorate program at Stanford University in the field of applied physics. Just two days into his time at Stanford, Musk famously told a professor that he was in California to start an internet company, he just wanted the Stanford program as a fallback. Musk left Stanford soon after to start his first company Zip2, four years later he would be a millionaire. Finally, free of school and in the land of internet startups, Musk brought his brother Kimbal out to California in 1995 and the two promptly started work on a software company called Zip2. Started with a $28,000 loan from their father, the set about creating a city guide for use by newspaper publishers. The company came about after Musk met the people at a digital mapping company named Navteq. Musk convinced Navteq to let him use their maps online before buying a CDROM directory of local businesses. Musk’s programing skills then allowed him to write a small amount of code which then connected the business directory to the map to show search results based on predetermined criteria. Not long after he was already courting several major local newspapers and offering his service through their websites. By 1999, Musk had the basics of his idea up and running as was ready to pitch his idea to Sequoia Capital, an investment firm that had help fund things like Cisco, Apple and Oracle. By the end of the day he had a $25-million-dollar investment promise to start work on his new project known as X.com. The X.com board decided to fire Musk and leave Thiel and Levchin in charge. The company was promptly renamed PayPal. In 2002 the company was purchased by eBay for a total of $1.5 billion in eBay stock for his share of 11.7 percent of PayPal, Musk was paid over $160 million. After being ousted as CEO of his second company but before eBay purchased PayPal, Musk came up with the idea of what became known as Mars Oasis. The goal of this project was to launch a miniature greenhouse into space that would ultimately land on Mars with everything needed to grow food on Mars; with a secondary goal being to rejuvenate interest in the space program.


Type:other
👁 :344
WHAT DO YOU MEAN BY SUCCESS?
Catagory:tireka
Author:NAPOLEON HILL(LAW OF SUCCESS)
Posted Date:05/22/2025
Posted By:utopia online

Nearly twenty years ago I interviewed Mr. Carnegie for the purpose of writing a story about him. During the interview I asked him to what he attributed his success. With a merry little twinkle in his eyes he said: "Young man, before 1 answer your question will you please define your term success?”. After waiting until he saw that 1 was somewhat embarrassed by this request, he continued: "By success you make reference to my money, do you not?" 1 assured him that money was the term by which most people measured success, and he then said: "Oh, well, if you wish to know how 1 got my money-if that is what you call success I will answer your question by saying that we have a Master Mind here in our business, and that mind is made up of more than a score of men who constitute my personal staff of superintendents and managers and accountants and chemists and other necessary types. No one person in this group is the Master Mind of which 1 speak, but the sum total of all the minds in the group, coordinated, organized, and directed to a difinite end in a spirit of harmonious Cooperation, is the power that got my money for me. No two minds in the group are exactly alike, but each man in the group does the thing that he is supposed to do and he does it better than any other person in the world could do ie' Then and there, the seed out of which this course has since been developed was sown in my mind. But that seed did not take root or germinate until later. This interview marked the beginning of years of research which led, finally, to the discovery of the principle of psychology described in the introductory lesson as the Master Mind. heard all that Mr. Carnegie had said, but it took the knowledge gained from many years of subsequent contact with the business world to enable me to assimilate what he said and to dearly grasp and understand the principle behind it-which was nothing more nor less than the principle of organized iffort upon which this course on the Law of Success is founded. Carnegie's group of men constituted a Master Mind and that mind was so well-organized, so well-coordinated, so powerful, that it could have accumulated millions of dollars for Mr. Carnegie in practically anysort of endeavor of a commercial or industrial nature. The steel business in which that mind was engaged was but an incident in connection with the accumulation of the Carnegie wealth. The same wealth could have been accumulated had the Master Mind been directed in the coal business or the banking business or the grocery business, because behind that mind was power-the sort of power that you may attain when you have organized the faculties of your own mind and allied yourself with other well-organized minds for the attainment of a Definite Chief Aim in life. A careful checkup with several of Mr. Carnegie's former business associates, which was made after this course was begun, proves conclusively not only that there is such a law as that which has been called the Master Mind, but that this law was the chief source of Mr. Carnegie's success. Perhaps there was never anyone associated with Mr. Carnegie who knew him better than did Mr. C. M. Schwab, who, in the following words, has very accurately described that "subtle something" in Mr. Carnegie's personality which enabled him to rise to such stupendous heights: I never knew a man with so much imagination, lively intelligence, and instinctive comprehension. You sensed that he probed your thoughts and took stock of everything that you had ever done or might do. He seemed to catch at your next word before it was spoken. The play of his mind was dazzling and his habit of close observation gave him a store of knowledge about innumerable matters. But his outstanding quality, from so rich an endowment, was the power to inspire other men. Confidence radiated from him. You might be doubtful about something and discuss the matter with Mr. Carnegie. In a flash he would make you see that it was right and then you would absolutely believe it; or he might settle your doubts by pointing out its weakness. This quality of attracting others, then spurring them on, arose from his own strength.


Type:other
👁 :259
What a Bright Spark?
Catagory:Facts
Author:BILL O’NEILL(The Fun Knowledge Encyclopedia2)
Posted Date:05/22/2025
Posted By:utopia online

Lightning is pretty impressive to watch. The way in which those bolts either shoot across the sky or down to the ground is quite surreal. However, the one thing that you certainly never want to happen is to be caught outside when there is lightning around, as there is every chance that you could be unfortunate enough to be hit. Now, being hit by lightning can kill, and for most people that will sadly be the case. Well, that is perhaps not entirely true if your name is Roy C. Sullivan. Roy was a U.S Park Ranger who was certainly proud of his job. Of course, it meant being outside a lot of the time, so it would inevitably lead to him being in nature when a storm struck. For some, this would not be a problem, but it appears that Roy had an unfortunate ability to attract a storm and turn himself into a lightning conductor. Yep, Roy was actually struck by lightning a staggering seven times and lived to tell the tale. This happened between 1942 and 1977, and considering the chances of being killed with one strike are pretty high, then to survive seven different occasions is just astonishing.


Type:other
👁 :305
Albert Schweitzer
Catagory:Biography
Author:LARRY ANDERSON
Posted Date:05/21/2025
Posted By:utopia online

Albert Schweitzer became a doctor so he could devote the rest of his life to helping people who most needed help. He also traveled the world, advocating for peace and “reverence for life,” and won the Nobel Peace Prize for his humanitarian work. “Do something wonderful with your life,” said Albert Schweitzer. “People may imitate you!” Dr. Schweitzer lived out those words, using his life to help untold thousands of people and to set an example that still inspires the world today. As a child in the late 1800s, Albert Schweitzer showed an incredible talent for music. By the time he was a young man, he was not only giving popular concerts on the pipe organ, he had become an acknowledged world expert on building organs, interpreting classical music, and making musical recordings. He made a very good living with his music, but Schweitzer was also a deep thinker when it came to religion and living a good, worthwhile life. He wrote influential books about Jesus Christ and Christian philosophy, and he decided that when he turned thirty years old, he would give up his career and devote the rest of his life to helping other people. As planned, he quit working at age thirty and went back to school. His family and friends thought he was crazy, but Schweitzer had decided to become a doctor. He figured that was the best route to being able to help others in need. After getting his medical degree, Dr. Schweitzer raised enough money by playing more concerts to set off for the poor African country of Gabon, where there was a critical shortage of medical care. He and his wife traveled more than 300 kilometers up the Ogooué River and set up a makeshift hospital. People came from hundreds of kilometers around to Dr. Schweitzer’s little one-room medical miracle - the only hospital and doctor that most of them had ever seen. He and his wife, Helene, worked themselves to exhaustion. They were forced to stop when World War I broke out when, as Germans working in French territory, they were taken prisoner. After the war, Dr. Schweitzer went back to Gabon, re-built the abandoned hospital, and resumed his free medical care for anyone who needed it. For another forty years, until his death in 1963, he spent most of his time in Gabon. He spent the rest of his time traveling the world, raising money and encouraging other people to follow his example. Albert Schweitzer was awarded the Nobel Peace Prize in 1952 - not just for his hospital work, but also for his personal philosophy - “Reverence for Life” - that encouraged everyone to respect others and recognize their right to life.


Type:other
👁 :339
START WITH WHY
Catagory:Reading
Author:SIMON SINEK
Posted Date:05/21/2025
Posted By:utopia online

The store, still not 100 percent convinced you chose the right one. Then you go to your friend's house and see that he bought the "other one." He goes on and on about how much he loves his TV. Suddenly you're jealous, even though you still don't know that his is any better than yours. You wonder, "Did I buy the wrong one?" Companies that fail to communicate a sense of WHY force us to make decisions with only empirical evidence. This is why those decisions take more time, feel difficult or leave us uncertain. Under these conditions manipulative strategies that exploit our desires, fears, doubts or fantasies work very well. We're forced to make these less-than-inspiring decisions for one simple reason companies don't offer us anything else besides the facts and figures,features and benefits upon which to base our decisions. Companies don't tell us WHY. People don't buy WHAT you do; they buy WHY you do it. A failure to communicate WHY creates nothing but stress or doubt. In contrast, many people who are drawn to buy Macintosh computers or Harley-Davidson motorcycles, for example, don't need to talk to anyone about which brand to choose. They feel the utmost confidence in their decision and the only question they ask is which Mac or which Harley. At that level, the rational features and benefits, facts and figures absolutely matter, but not to drive the decision to give money or loyalty to the company or brand. That decision is already made. The tangible features are simply to help direct the choice of product that best fits our needs. In these cases, the decisions happened in the perfect inside-out order. Those decisions started with WHY the emotional component of the decision— and then the rational components allowed the buyer to verbalize or rationalize the reasons for their decision. This is what we mean when we talk about winning hearts and minds. The heart represents the limbic, feeling part of the brain, and the mind is the rational, language center. Most companies are quite adept at winning minds; all that requires is a comparison of all the features and benefits. Winning hearts, however, takes more work. Given the evidence of the natural order of decision-making, I can't help but wonder if the order of the expression "hearts and minds" is a coincidence. Why does no one set out to win "minds and hearts"?


Type:other
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